94Creative

Client

Todoroki Shoten Winery is a small, family-owned winery located in Hakone, Japan.

Todoroki Shoten Winery was founded in 1918 and has been passed down through three generations of the Todoroki family. They specialize in producing high-quality, handmade wines using traditional winemaking techniques. The winery is known for its high-quality wines made from locally grown grapes and fruits, including grapes from the Koshu region, which is renowned for its excellent winemaking conditions.
Todoroki Shoten Winery takes great care in producing its wines, using traditional winemaking techniques combined with modern technology to ensure the highest quality. They offer a range of wines, including red, white, and rosé, as well as fruit wines made from local fruits such as Japanese apricot, yuzu, and blueberry.
Todoroki Shoten Winery is a hidden gem in Hakone, offers visitors the opportunity to tour the winery, learn about the winemaking process, and sample its wines. The winery has a cozy tasting room and outdoor seating area with stunning views of the surrounding mountains, making it a popular destination for wine lovers and tourists alike.

Concept

The origins of this concept lie in the shared passion and mutual love for Japan held by a group of like-minded individuals. Driven by a deep desire to experience and immerse themselves in the country's rich culture and natural beauty, they embarked on a journey that would ultimately lead to the creation of this project.

Amidst the majestic peaks of Japan, a culture that cherishes its traditions and takes immense pride in its heritage thrives. Emboldened by this ethos, we embarked on a quest to bring a unique experience to the world. Our journey took us to Hakone, a land blessed with the lushness of nature and the grandeur of the legendary Mount Fuji towering in the distance. At the heart of it all lies the Torii gate, a symbol of spiritual sanctity that embodies the essence of this land. Here, we found our inspiration in the form of a remarkable product - the famed yellow plum (ume) wine. This nectar of the gods, brewed to perfection over ten years, stirred within us a longing for the serenity of Hakone, the dreamy allure of Mount Fuji shrouded in clouds, and the indomitable yet warm spirit of Japan.

Design

Designing a wine brand is an art that requires a perfect blend of creativity and passion.

Designing a local umeshu brand is an exciting journey of creating a unique identity that reflects the flavors of the region. At the heart of this process is a deep appreciation for the art of brewing umeshu, where every detail matters. From selecting the finest quality yellow plums to aging them in premium sake for over a decade, each step is a testament to the dedication and craftsmanship of the brewer. The design must capture the essence of this artistry and convey it to the consumer through elegant packaging, sophisticated branding, and a sensory experience that transports them to the heart of Hakone. By infusing the spirit of the region into every aspect of the design, a local umeshu brand can become a true representation of Japanese culture and pride.

Result

Congratulations on successfully completing the umeshu brand design project and receiving positive feedback from the client!

Our creativity, attention to detail, and dedication to meeting the client's needs and vision have undoubtedly contributed to the success of the project. By incorporating elements of the local culture and history into the brand's design, we have not only created a visually appealing product but also helped to strengthen the brand's connection to the community and enhance its marketability. Overall, our hard work and commitment to excellence have resulted in a beautiful and memorable brand that is sure to resonate with customers and contribute to the growth and success of the business.