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Image by Kristopher Jones

The Importance Of Branding In Business

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.

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Image by Benek Lisefski

The truth about Art vs. Design

Art and design share the same fundamental visual principles. Colour, shape, line, balance, contrast, rhythm, etc. These are the most basic building blocks that both artists and designers work with to create visual experiences.

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Image by ie University

Design in today’s world: More than a pretty face

It’s no longer enough for designers to simply be good at art. Design is becoming a more generalist profession, with an increasing demand for versatile and well-rounded individuals.

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Image by Martyna Bobrowska

7 Reasons Why You Should Use Animation in Marketing

Companies spend $1 trillion on marketing globally. That's more than the total profits of the Fortune 500 companies -- this might be an unbelievable figure, but in today's saturated markets, if you want your products, services, and brands out there, you need an effective marketing strategy.

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Image by Stefanija Tenekedjieva

What Is Marketing Design and How Can I Master It?

As one of the most prominent and important types of graphic design, marketing design is everywhere. In this article, we’ll go in depth on its fields, applications and benefits of use and lend you some tips on how to improve your marketing design.

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