Concept
"Radiance" is a design concept that aims to evoke a sense of brightness, brilliance, and luminosity.
It is intended to capture the essence of radiance in a visual and experiential way, by utilizing a combination of bold colors, strong graphic elements, and dynamic design techniques.
The concept of "Radiance" can be applied to a wide range of products and services, from fashion and beauty to home decor and technology. By incorporating elements such as bright colors, shimmering surfaces, and dynamic lighting, "Radiance" can help to create a powerful and engaging visual identity that stands out in a crowded market.
At its core, the concept of "Radiance" is about creating a sense of excitement and energy, while also communicating a sense of quality and sophistication. It is a design approach that is aimed at capturing attention, and inspiring people to engage with the product or service being offered. Whether it is a physical product, a digital platform, or a marketing campaign, "Radiance" can be a powerful tool for creating a sense of impact and resonance with audiences.
Passion
We understand that the success of any media channel is heavily dependent on its ability to connect with its target audience and leave a lasting impression.
The inspiration behind the "Radiance" project stems from a desire to showcase the richness of Asian daily life and culture through the unique lens of Asian drama. The project is designed to cater to the Vietnamese culture of watching TV while also offering a fresh and compelling viewing experience. Our goal is to establish "Radiance" as a channel with a distinctive and memorable identity, one that resonates with viewers and captures their attention. With a focus on innovative design and high-quality content, we aim to create a broadcasting experience that is both visually stunning and engaging.
Design
The channel is committed to delivering a visually stunning and immersive experience for viewers, from the logo design to the on-screen graphics and promotional materials.
Designing "Radiance" requires a deep understanding of the target audience and their expectations. The visual identity must reflect the essence of the channel, which is showcasing the best of Asian movies and dramas. The overall design should evoke a sense of glamour, intrigue, and excitement.
To achieve this, the design elements must be carefully chosen to create an impression of high quality and sophistication. The color palette should be vibrant and striking, using colors that are commonly associated with Asian culture such as red, gold, and black.
The typography should be elegant, yet easy to read, to ensure that the audience can quickly and easily understand the information displayed on the screen. The use of icons and imagery should also be considered to create a cohesive brand identity that is instantly recognizable.
In terms of the user experience, the navigation should be intuitive, allowing viewers to quickly and easily find what they are looking for. The overall layout should be visually appealing and provide a seamless experience across all devices.
Designing "Radiance" is all about creating a brand identity that stands out and captures the attention of the target audience. The visual identity should reflect the quality of the content being offered and inspire viewers to tune in and engage with the channel.
Result
The Radiance identity redesign project successfully achieved its goals and resulted in positive outcomes. By creating a new visual identity that appealed to customers, the project improved customer satisfaction, increased revenue, and boosted social media engagement.
The Radiance identity redesign project achieved the following outcomes:
Positive feedback from the client: The client was pleased with the new identity, which aligned with their goals and objectives.
Improved customer satisfaction: Customer satisfaction improved as a result of the new identity, resulting in more positive reviews and feedback.
Increased advertising revenue: The new identity attracted more customers and advertisers to the channel, resulting in increased advertising revenue.
Boosted social media engagement: The new identity drove traffic to the channel's social media channels, resulting in increased engagement and followers.
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ADIDAS AG
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DONGTAM GROUP
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ASUS CORPORATE
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ACC GROUP
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NAVIGOS GROUP